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Press Release

2012
18 May

EF Englishtown Releases Language Education’s First Social Game, English Tower

(Hong Kong -- Friday 18th May 2012) EF Englishtown today announces the release of English Tower, the English langauge industry’s first social word search game. Built on Englishtown’s commitment to meeting and engaging users, English Tower is a English language industry first in building a Facebook game to reach English learners around the world.

With its simple interface and intuitive gameplay, English Tower allows users to progress as quickly as they like. As users pass each level, they build their tower while also building their English vocabulary.  As gamers master new levels of vocabulary, they can build customized towers, unlock badges, and compete with friends. And for every level they pass, they are not only provided a definition to the words they found, but they will also see a list of all the words missed within each level.

“Englishtown has always pushed the boundaries of how learning and technology interweave. English Tower gives students a new way to engage with their lessons and our school by making learning not only enriching, but social and fun. It represents another digital milestone in online English education and in our commitment to helping students learn anytime, anywhere,” commented Andrew Wait, President of Englishtown.

English Tower offers students over 10,000 words and is available to learners worldwide for free. Built to increase student engagement and familiarity with the Englishtown school, it is the latest amongst Englishtown’s free online initiatives, including daily email lessons, a video podcast channel called PodEnglish, and a skill test to measure one’s English proficiency level.

Here’s how it looks in action:
http://www.youtube.com/watch?v=zEi2l5SS234

Play on Facebook:
www.english-tower.com

ABOUT EF ENGLISHTOWN
Originally conceived in collaboration with Apple, EF Englishtown is the world’s largest online English school. A division of EF Education First, EF Englishtown is trusted by over 1,200 leading global companies and has served as the Official Language Training Supplier to the Beijing 2008 Olympics, trained 60,000 volunteers, and will similarly help Russia in the 2014 Sochi Games and Brazil for the 2014 World Cup.

EF Englishtown and EF Language Learning Solutions is focused on helping people master English. Clients have included Google, IBM, DHL, and Rolls-Royce.

For a full client list, visit our website at www.englishtown.com. For updated information on our latest initiatives, please visit our Facebook page at www.facebook.com/efenglishtown or follow us on Twitter at www.twitter.com/efenglishtown.

For media inquiries, please contact press@ef.com

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